職場英語市場部門口語

　　以下是CN人才網(wǎng)小編推薦的職場英語市場部門口語，歡迎閱讀。

　　市場部門

　　Markets

　　市場需求量比較大

　　in large demand on market

　　A: Our sales department claims that the stainless steel ones

　　are in large demand on market.

　　B: Really? That means we should make adjustment accordingly.

　　接訂單 fill the order

　　A: Do we have SM?57 in stock?

　　B: Yes,we always try to keep adequate stock.

　　A: Can we fill this order?

　　B: No problem.We have enough stock to supply the clients.

　　查一筆上個月的訂單

　　track down an order of last month.

　　A: Susan,I wonder if you could track down an order of last month.

　　It hasn?t arrived yet.

　　B: Certainly.Do you have an order number?

　　最新款的吸塵器

　　the latest vacuum cleaner

　　A: I recommend to you our latest vacuum cleaner this year.

　　B: What?s the difference?

　　A: It makes less noise compared with the old ones.

　　B: And?

　　A: The design of the appearance is also the fashion development trend

　　in the future.

　　貴方覺得我們的產(chǎn)品如何?

　　How do you like our products?

　　A: How do you like our products?

　　B: As a matter of fact,

　　we shall be obliged if you give us your catalogs,price list,

　　sales literature and other details of your business together with samples.

　　試銷

　　trial sale

　　A: Is this type of vase new?

　　B: Yes,it is.

　　This is the most fashionable item for this year.

　　A: We?d like to order 100 first for a trial sale.

　　If it is sells well,we will order more.

　　B: Sorry,according to the regulations of our company,

　　the minimum order for this item is 200.

　　大量訂購

　　place a large order

　　A: If you can place your order within this month,

　　the present prices are still in effect.

　　B: I know,but I have to contact our headquarters first.

　　A: Certainly,and you can report that if you place a large order,

　　you can enjoy a special discount.

　　價格上漲

　　Prices soared/increased.

　　A: Your prices have soared additional 20% over the last year.

　　B: The reason is that the price of the raw materials increased.

　　A: But at present,the price of this commodity is tending downward

　　on the world market.

　　B: Well,how about this:

　　we will lower our price another 5%,

　　that is our bottom price.

　　物有所值

　　High quality deserves high price.

　　A: Your goods are indeed superior in quality

　　compared with those of other manufacturers,

　　but can you cut the price a little bit?

　　B: Oh, I?m sorry.High quality deserves high price.

　　品質(zhì)證明書

　　certificate of quality

　　A: As long as the quality is good,

　　it hardly matters if the price is a little bit higher.

　　B: Don?t worry about that.We have a certificate of quality.

　　商品目錄所列的產(chǎn)品規(guī)格

　　specifications shown in the catalogue

　　A: We?ve received the specifications as shown in your catalog.

　　But the color in the design is not so fashionable in our market.

　　A: That?s not a serious problem.

　　We can adjust to your requirements.

　　銷售合同

　　sales contract

　　A: This is the sales contract we draft for this deal,

　　you can have a look first.

　　B: There seems no article about the terms of payment

　　and conditions of payment?

　　A: I just want to discuss with you about this.

　　What?s your opinion?

　　B: Opening the Letter of Credit within 30 days

　　after the shipment will be all right.

　　分期付款

　　payment by installment

　　A: I was wondering if you could by any chance

　　accept the payment by installment.

　　B: What?s your specific idea about that?

　　A: Actually,our idea is that the payment can be separated

　　into two installments.60% of the total will be paid upon delivery.

　　And the rest after the final acceptance.

　　What do you say?

　　B: I think at least 70% of the total should be paid upon delivery.

　　A: You can say that again.

　　銷售業(yè)績

　　sales performance/achievement

　　A: From this month on,

　　we will apply the performance?related pay system.

　　B: How about last month?s sales performance?

　　A: That will be calculated in this month?s pay.

　　So you will get a higher salary for your better performance.

　　B: Well,this kind of reform also can bring more profit to our company.

　　銷售指標

　　sales quota

　　A: What is your requirement to agencies?

　　B: You must fulfill the sales quota of 100 sets per month.

　　A: If so,how much can we get as the commission?

　　B: You will get a 10% commission on every machine you sell.

　　目標客戶

　　target/potential customer

　　A: How do you define your target customer?

　　B: We designed a questionnaire to do the research.

　　A: What?s the consumers? response?

　　B: Almost all the young people have the great interest in our product.

　　售后服務

　　after?sale service

　　A: Your product is nice,

　　but will the price be on the high side?

　　B: Our price is absolutely competitive.

　　You can compare that with the other dealers.

　　A: Then，how about the after?sale service?

　　B: Don?t worry about that,

　　our company has sound after?sale service.

　　調(diào)換

　　replace

　　A: If there is something wrong with the product after your purchase,

　　you can get it repalced within 7 days.

　　We also offer you the after?sale repair service within a year.

　　A: Will it be repaired free of charge?

　　B: Yes,but we will charge you after one year.

　　銷售單據(jù)

　　sales receipts/invoice

　　A: What are the sales documents I need to present to you

　　when I come to get it repaired?

　　B: Invoice is a must.

　　You?d better bring the guarantee certificate together with it as well.

　　銷售技巧

　　selling skills

　　A: How do you strengthen the sales persons?quality in the training?

　　B: I always give them lectures on marketing.

　　A: What?s the specific content of those lectures?

　　B: Mostly I attract their attention to the selling skills

　　they must have as a salesperson.

　　采購商 / 供應商

　　buyer / supplier

　　A: I find it more efficient for a buyer

　　to deal with fewer suppliers rather than more.

　　B: I don?t buy your point.

　　I think more suppliers mean lower price and higher quality.

　　A: It?s not the case in reality.

　　Buyers can benefit a lot from the reduction in the number of suppliers.

　　采購數(shù)量與采購時機

　　order quantities and timing

　　A: Henry,what do you think matters the most in purchasing?

　　B: Order quantities and timing.

　　A: Why are they important?

　　B: How and when to buy is a big concern in reducing cost.

　　及時采購

　　Just?in?time (JIT) purchasing

　　A: Just?in?time purchasing seems to be quite popular now,

　　isn?t it?

　　B: Yes.You know one goal of modern purchasing

　　is to maintain supply continuity

　　with the minimum inventory investment.

　　A: I think the goal of JIT purchasing is zero inventory.

　　B: Theoretically speaking,it is.

　　But in practice,that is rarely achieved.

　　市場調(diào)查

　　conduct a market research

　　A: I am thinking of doing a new business.

　　B: What sort of business will it be?

　　A: I?ve been thinking about opening a supermarket.

　　B: The business will be good if you choose the right location.

　　You?d better conduct a market research first.

　　市場定位 market positioning

　　A: What is the market positioning for our new products?

　　B: We focus on the teenagers,

　　their consuming power is increasing day by day.

　　銷售戰(zhàn)略

　　selling strategy

　　A: Have you predicted our position?

　　B: We?ll be the market leader in the near future.

　　Our selling strategy is the high quality of our products.

　　市場會變得更規(guī)范。

　　The market will be standardized.

　　A: What are the opportunities for the next five years?

　　B: The market will be standardized.

　　A: And?

　　B: The government may announce more positive policies

　　to promote the international business.

　　市場營銷策劃

　　marketing plan

　　A: How is the marketing plan for the new product going on?

　　Don?t forget to analyze the basic four aspects.

　　B: Don?t worry;

　　we?ve already finished the part about product and promotion.

　　分銷渠道

　　distribution channels

　　A: What are the distribution channels you have found for our products?

　　B: Nowadays,the direct marketing is very popular,

　　such as the internet,telephone,mail, etc.

　　A: What are the advantages of direct marketing?

　　B: The most prominent one is reducing the cost.

　　中間商

　　intermediary

　　A: Do you think we should use the intermediaries

　　to help us with the sales?

　　B: Absolutely.They have knowledge of customers and their needs.

　　定價時所定的戰(zhàn)略目標

　　strategic objectives in pricing

　　A: What are the strategic objectives in your pricing?

　　B: I?m not sure about it.

　　The least is survival,

　　but we are trying to achieve profit maximization as well.

　　特許經(jīng)營權

　　franchise

　　A: Are you planning to go with one of those big chain supermarkets?

　　B: Yes,that is probably reliable.

　　A: But a franchise from those big supermarkets must be very expensive.

　　B: Yes,I am thinking how to avoid investing a great deal of money.

　　開設海外分公司

　　Open an overseas branch company

　　A: Recently,we are preparing to enlarge our business scale further.

　　B: You mean?

　　A: We are discussing opening an overseas branch company in the US.

　　B: Great,that?s a big market for us to make the profit.

　　我們可以把這里的經(jīng)驗運用在分公司的發(fā)展上。

　　We can apply the experience we have here

　　to develop the branch company.

　　A: Do we need to hire all the managers and staff in the US?

　　B: No,the new company cannot be operated by all local people.

　　A: So we need to send some managers and engineers

　　from the headquaters to help them?

　　B: Yes,thus we can apply the experience we have here

　　to develop the branch company.

　　當?shù)氐纳虅瘴幕?/p>

　　local business culture

　　A: We also need the local managers,

　　because they know the local business culture.

　　B: Would you please raise an example?

　　A: For example,when they negotiate with the American clients,

　　they know better about the difference.

　　B: It seems we need help from each other.

　　調(diào)整管理風格

　　adjust the management style

　　A: Our management in China is traditional,but in America,

　　we need to adjust the management style to the local culture.

　　B: That?s right,

　　the management approach in American culture emphasizes independence.

　　A: So we have to adjust to the different management

　　when we are developing the new market.

　　B: En,only by doing this

　　can we get the market share in the local market.

　　沒有涉獵到的市場

　　an untapped market

　　A: It?s time for us to develop a new market now.

　　So far,Vietnam is an untapped market for our product.

　　B: So we?d better find an intermediary in Vietnam

　　to help us begin our business there.

　　潛在市場

　　potential markets

　　A: This year we are going to find more potential markets.

　　B: That means we?ll sell our products to more places?

　　A: Yes,but we need to remember

　　that some countries don?t welcome the aggressive sales.

　　B: You?re right.

　　犯規(guī)

　　break the rules

　　A: We have to prepare well before we enter into the new market.

　　In addition to the culture,

　　we need to understand their law regulations.

　　B: Yes,it?s easy to break the rules

　　if we are not familiar with them.

　　開發(fā)新市場看重的是市場份額。

　　emphasize the market share when developing new markets.

　　A: You must remember we emphasize the market share

　　when we develop the new market.

　　B: How about the other benefits?

　　A: Of course,profit is what we want,

　　but we need to get the customers first

　　in the fierce competition.

　　B: I?ll take your advice.

　　短期規(guī)劃

　　short?term planning

　　A: What?s the short?term planning of your company?

　　B: We are preparing to enter new markets in Europe.

　　A: How do you define your term?

　　B: Our planning is within next year.

　　長期規(guī)劃

　　long?term planning

　　A: The long?term planning of our company

　　is to compete with the Fortune 500 corporations.

　　B: When do you plan to enter into Fortune 500?

　　A: I hope we will be on the list in 2010.

　　那些都是不可避免的挑戰(zhàn)。

　　Those are all inevitable challenges.

　　A: Can you imagine the challenges for the next 5 years?

　　B: Those are all inevitable challenges.

　　A: Can you list some?

　　B: Like the increasing price of raw materials,

　　fierce competition and over capacity of the industry.

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