- 相關(guān)推薦
Pricing-Strategy-定價(jià)策略-商務(wù)英語(yǔ)寫作
Pricing Strategy
1.the product itself: the cost of producing plus your expecting profit
2.similar products, the rival firms: What are their prices? What are your product’s competitive advantages? In what aspect does your product superior to others? This can add extra value to your product.
3.target customer: Whether they are wealthy or not? Can they afford the price?
Ex: How to ensure that price levels for new products are set appropriately?
○1 The first problem is who your target customers are. Their income, occupation, preference.
○2 Do market research to make sure whether your target customers can afford the price level. There are mainly four ways of doing market research: survey, telephone interview, observation and questionnaire.
○3 Test your product in a small region. Find out how it sells, get the feedbacks of the customers. Decide whether to make any adjustment.
【Pricing-Strategy-定價(jià)策略-商務(wù)英語(yǔ)寫作】相關(guān)文章：
商務(wù)英語(yǔ)寫作素材08-09
商務(wù)英語(yǔ)寫作心得08-07
商務(wù)英語(yǔ)寫作范文08-23
商務(wù)英語(yǔ)初級(jí)寫作08-06
商務(wù)英語(yǔ)寫作分享08-07
商務(wù)英語(yǔ)信函的寫作原則09-09
商務(wù)英語(yǔ)寫作必備的例句08-08