商務(wù)市場(chǎng)研究情景對(duì)話
這是小編分享的商務(wù)市場(chǎng)研究情景對(duì)話，快來看看吧。
市場(chǎng)研究英語對(duì)話
A:How is market research carried out?
B:That's a very wide question. But to put it in a very simple term, one of the objects of market research is to find out whether there's a market for that product and whether we can sell that product in the market.
A:Who does this kind of job then?
B:Sometimes we carry out our own research, but for major products where development costs are likely to be high, we employ specialists.
A:Do your own salesmen take part in?
B:In the early stages, only the regional managers do. If we decide to have some test marketing, some of the senior sales men are brought in.
A:It seems to me that the salesmen receive some special training.
B:Yes, they all have initial training course when they first join the company,and this includes product training.
A:What is that?
B:As a salesman he or she must fully understand the various applications, design features, special advantages and almost everything of the products we produce.
A:I see.
對(duì)話中文意思：
怎樣進(jìn)行市場(chǎng)研究?
這是一個(gè)很廣泛的問題.簡(jiǎn)單地說.市場(chǎng)調(diào)研的目標(biāo)之一就是找出這種產(chǎn)品是否有市場(chǎng).在市場(chǎng)上是否能出售這種產(chǎn)品.
那么誰做這種工作呢?
有時(shí)候我們自己搞調(diào)研.但對(duì)于那些開發(fā)費(fèi)用高的主要產(chǎn)品我們請(qǐng)專家調(diào)研.
你們自己的銷售人員參加嗎?
在開始階段.只有地區(qū)經(jīng)理參與.如果我們決定搞試銷.一些高級(jí)銷售員也參加.
依我看.銷售人員接受了一些特殊訓(xùn)練.
是的.他們?cè)谶M(jìn)入公司時(shí).都進(jìn)行了培訓(xùn).其中包括產(chǎn)品知識(shí)培訓(xùn).
什么意思?
作為一名銷售人員.他或她必須對(duì)公司產(chǎn)品的用途.設(shè)計(jì)特點(diǎn).獨(dú)特優(yōu)點(diǎn)等都非常了解.
我知道了.
英語知識(shí)點(diǎn)詳解：
But to put it in a very simple term...
Put在這里是"說,表達(dá)"的意思.下面列出常見的用法.
Put simply---簡(jiǎn)單地說;
Put simply, we accept their offer or go bankrupt. 簡(jiǎn)單地說吧,我們要么接受他們的'條件,要么破產(chǎn).
To put it mildly---說得委婉些;說得好聽一點(diǎn)
The result was unfortunate, to put it mildly(= it was extremely unfortunate). 說得好聽一點(diǎn),結(jié)果是不幸的.
To put it another way---換個(gè)說法;
He was too trusting─or,to put it another way, he had no head for business. 他太輕信人了--或者換個(gè)說法,他沒有商業(yè)頭腦。
If we decide to have some test marketing, some of the senior sales men are brought in.
"Bring sb in"就是請(qǐng)某人做,參與某事的意思.
Local residents were angry at not being brought in on(= asked for their opinion about)the new housing proposal. 新的住房方案未征求當(dāng)?shù)鼐用竦囊庖?對(duì)此他們感到憤怒.
Experts were brought in to advise the government. 政府請(qǐng)來專家們出謀劃策.
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