商務營銷方案討論對話

　　下面是一篇商務營銷方案討論對話，一起來看看吧。

　　營銷方案討論英語對話

　　簡:Now we've decided to go global, what form of entry should we use to get into the US market?

　　杰克:Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?

　　簡:I think for our type of consumer products a joint venture is not suitable because we don't necessarily need a local partner.

　　杰克:But their local market knowledge could be invaluable.

　　簡:But there are easier ways to gain that local knowledge.

　　杰克:So what is your suggestion then?

　　簡:I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.

　　英語對話中文意思：

　　現(xiàn)在我們已經(jīng)決定走全球化路線.我們應該采取什么形式進入美國市場?

　　嗯.正如你在我的策略計劃上看到的.我認為搞合資企業(yè)將是最好的選擇. 你認為呢?

　　我認為合資企業(yè)不適合我們這種類型的消費產(chǎn)品.因為我們不需要一位本地合伙人.

　　但是他們關(guān)于本地市場的知識可能會大有價值.

　　但是有更容易的方法獲得那些本地知識.

　　那么你的建議是什么?

　　我認為我們應該請一位經(jīng)銷代理人和一名業(yè)務顧問.這是獲得本地知識的.相對廉價的方法.

　　英語知識點

　　What form of entry should we use to get into the US market?

　　Get into就是enter的意思.

　　Joint venture:合資企業(yè),合營企業(yè)

　　A joint venture is a business or project in which two or more companies or individuals have invested, with the intention of working together.

　　market knowledge: market knowledge is the understanding of the local market a local firm has 市場知識

　　I think we should acquire the services of a distribution agent as well as a business consultant.

　　Distribution指商品的運銷,經(jīng)銷,分銷, the system of transporting and delivering goods. 看下面幾個例句.

　　distribution costs 經(jīng)銷成本

　　worldwide distribution systems 全球經(jīng)銷系統(tǒng)

　　marketing, sales and distribution 營銷、銷售和經(jīng)銷

　　經(jīng)銷,分銷商就是"distributor".

　　Japan's largest software distributor 日本最大的軟件分銷公司

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