國際知名商務品牌

　　Amazon.com is one of the biggest success stories of the Internet. It was started by Jeff Bezos from a garage in Seattle, Washington in 1995 and is now the largest online retailer in the world. Bezos was Time magazine’s Person of the Year in 1999 for popularizing online shopping. His company originally sold only books but has diversified into selling music, video games, toys, electronics and other popular ranges of goods.Amazon has cleverly marketed itself worldwide by establishing separate websites in different countries. In 2007 Amazon launched its Kindle e-book reader, which now enjoys a huge share of that market. A year later it teamed up with toy and electronics makers to sell goods with minimal packaging to help the environment. It remains an innovative leader in the area of online commerce.

　　亞馬遜是互聯(lián)網(wǎng)時代最成功的企業(yè)之一。亞馬遜是由杰夫·貝佐斯在1995年所創(chuàng)立的，起初的成立地點是位于西雅圖的停車庫，現(xiàn)如今，它是世界上最大的網(wǎng)絡零售商。由于貝佐斯對宣傳網(wǎng)上購物所作出的貢獻，1999年，他成為了時代雜志的年度人物。起初，他的公司只銷售圖書，之后又開始銷售音樂、電腦游戲、玩具、電子產(chǎn)品以及其他流行商品。通過在其他國家建立網(wǎng)站，亞馬遜的名聲遠播海外。2007年，亞馬遜推出了自己的電子閱讀器“kindle”，現(xiàn)在，并在市場上占據(jù)一席之地。一年之后，它又與玩具和電子產(chǎn)品制造商合作來銷售商品，這些商品幾乎做到了零包裝，這也促進了環(huán)保的發(fā)展。在網(wǎng)上商業(yè)領域，亞馬遜的獨創(chuàng)力獨領風騷。

　　Adidas is one of the world’s top sporting brands. It is based in Germany and includes other brands like Reebok in its group. The three parallel bars that form its logo is known worldwide. The company bought these “Three Stripes” from a Finnish sports company in the 1950s. Adidas has provided quality sporting goodsfor decades. They create a very strong brand loyalty among consumers. Many people wear Adidas clothes and shoes as a fashion statement. The company also manufactures other products such as bags, glasses and watches. Adidas is heavily into sponsoring sports stars and teams. It is involved in sponsorship deals with thetop soccer, rugby and cricket teams all over the world. Its current marketing slogan perhaps sums up the company’s success -“Impossible is Nothing”.

　　阿迪達斯是世界頂級體育運動品牌。其總部設在德國，旗下還有包括銳步在內的其他品牌。三條橫杠的`商標風靡全球。20世紀50年代，該公司從一家荷蘭公司手中買下了“三條紋”。數(shù)十年來，阿迪達斯一直制作高質量的體育產(chǎn)品。并擁有許多忠實于次品牌的顧客。許多人把穿著其品牌的衣服和鞋看成是一種時尚宣言。公司還生產(chǎn)許多其他產(chǎn)品，例如背包、眼睛和手表。阿斯達斯還聘請了許多體育明星和團隊代言。包括與全世界的頂級球星、橄欖球和板球團隊合作。近日，阿斯達斯的標語或許能夠總結其公司成功的秘訣--即“沒有不可能”。

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