國(guó)際商務(wù)話題企業(yè)簡(jiǎn)介
Citibank is the banking division of the financial services giant Citigroup. It was founded in 1812 as the City Bank of New York. It is one of the biggest banks in the world and one of the widest-reaching. Citibank has more than 1,400 branches in over 100 countries. Over half of these are in the USA. The bank offers many products in addition to banking. It offers customers insurance services, credit cards and investment products among other things. Citibank boasts one of the most popular online banking operations in the world,with more than 15 million customers. The bank suffered huge losses in the 2008 financial crisis and had to be bailed out by the U.S. government. Citibank says it "is committed to running our business in a mannerthat benefits society and the environment".
花旗銀行是花旗集團(tuán)旗下的一家零售銀行，其前身是1812年成立的紐約城市銀行。目前，它是世界上最大的銀行之一，范圍遍布全世界。花旗銀行擁有超過(guò)1400家分支，遍布全球100多個(gè)國(guó)家。一般分支都在美國(guó)。除了銀行業(yè)務(wù)之外，該銀行還提供其他產(chǎn)品。還包括客戶保險(xiǎn)業(yè)務(wù)、信用卡、投資產(chǎn)品等。花旗銀行擁有全世界最知名的網(wǎng)上銀行業(yè)務(wù)，客戶多大1500萬(wàn)人。在2008年金融危機(jī)時(shí)，花旗銀行遭受了重創(chuàng)，美國(guó)政府不得不對(duì)其進(jìn)行資金支持�；ㄆ煦y行說(shuō)“我們有責(zé)任為社會(huì)和環(huán)境謀福利”。
Chanel is a Paris-based fashion house founded in 1909 by Gabrielle “Coco” Chanel. She operated on her design maxim that "simplicity is the keynote of all true elegance". Chanel has an unrivalled reputation for quality and style. Its iconic products include haute couture, perfumes, jewellery, bags and purses, and fashion accessories. The history of the company is full of glitz, glamour, movie stars and top fashion designers. Marilyn Monroe helped make the perfume Chanel No. 5 famous in the 1950s and Hollywood actresses havecontributed to the glamour since. Chanel operates over 200 boutiques across the globe, always in upmarket shopping districts or ritzy department stores. Such is Chanel’s popularity and pull, it constantly has tofight battles to stop the illegal counterfeiting of its goods.
加布里埃·可可·香奈兒1909年在法國(guó)巴黎創(chuàng)立香奈兒品牌。產(chǎn)品體現(xiàn)了她的設(shè)計(jì)宗旨，即“簡(jiǎn)約是高雅的主旨”。香奈兒也因其產(chǎn)品的`質(zhì)量和設(shè)計(jì)而得名。品牌產(chǎn)品涉及服裝、香水、首飾、箱包、錢包以及配件。企業(yè)的歷史充滿了奇幻色彩，包括電影明星，頂級(jí)時(shí)尚設(shè)計(jì)師。20世紀(jì)50年代，瑪麗蓮夢(mèng)露幫助該企業(yè)的香水-香奈兒5號(hào)名聲大噪，自此之后，好萊塢的女星都為其增添了不少榮光。香奈兒在全球擁有200多家精品店，這些店面均位于高等購(gòu)物區(qū)或是奢華的公寓商店中。由于香奈兒的名聲，該公司一直在與非法造假產(chǎn)品作斗爭(zhēng)。
Carlsberg is a Danish brewing company founded in Copenhagen in 1847. It was started by J.C. Jacobsen and named after his son Carl. The pH scale, the standard measurement of acidity, was developed in Carlsberg’s laboratories in 1909. It is currently the world’s fourth largest brewing group. Carlsberg sells 114 million bottles of beer every day across more than 150 markets. The company began exporting beer in 1868 and one hundred years later opened its first overseas brewery, in Malawi. It currently has dozens of different brands in many countries. Its most famous products are the Carlsberg lager, Special Brew (which has a 9% alcohol content) and Elephant beer. Carlsberg has been involved in some memorable advertising, using the slogans "Probably the best beer in the world".
嘉士伯是一家釀酒集團(tuán)，于1847年創(chuàng)立，總部位于丹麥哥本哈根。創(chuàng)始人J.C.雅可布森創(chuàng)立了該品牌，并以其子卡爾的名字命名為嘉士伯牌啤酒。1909年，嘉士伯啤酒的酸堿值、酸度都在嘉士伯的實(shí)驗(yàn)室中得以測(cè)量。目前，嘉士伯是世界上第四大釀酒集團(tuán)。目前，嘉士伯每天都會(huì)銷售1億1400萬(wàn)瓶啤酒，銷售在全世界150多個(gè)市場(chǎng)。1868年，嘉士伯開(kāi)始出口啤酒，100年之后，該企業(yè)在馬拉維創(chuàng)建了第一家海外釀酒廠。目前，該公司在許多國(guó)家建立了十幾種品牌。其最著名的品牌是嘉士伯、特別釀造(酒精濃度9%)，以及大象啤酒。嘉士伯還創(chuàng)造了許多讓人印象深刻的廣告，它們還有標(biāo)語(yǔ)“可能是世界上最好的啤酒”。
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