國際商務(wù)話題名企介紹
The Colgate-Palmolive Company is one of the world’s biggest producers of household and personal hygiene goods. The Colgate half was founded in 1806 by soap and candle maker William Colgate. The Palmolive half was a rival company founded by B.J. Johnson who made a soap from palm and olive oils. The two companies merged in 1953. Today the company generates over $15 billion a year in revenue. Its major competitor is Proctor and Gamble. Colgate-Palmolive have a very broad mix of brands, including Ajax cleaner, Palmolive soap, Colgate toothpaste, and Fab detergent. The chairman says the company is “deeply committed to advancing technology which can address changing consumer needs throughout the world”. His website message states: “Our goal is to…create products that will continue to improve the quality of life for our consumers whereverthey live.”
高露潔棕欖有限公司是全球領(lǐng)先的日用消費(fèi)品公司之一。1806年，高露潔是由香皂和蠟燭制造商威廉·高露潔建立起來。棕欖公司是由高露潔的競爭對手B.J.約翰遜建立起來的，這是一家利用棕櫚樹和橄欖油制造香皂的公司。1953年，兩家公司合并。如今，高露潔每年的銷售額超過了150億美金。其最大的競爭對是保潔公司。高露潔旗下有許多品牌，包括Ajax cleaner、棕欖香皂、高露潔牙膏以及Fab detergent�？偛梅Q該公司致力于發(fā)展先進(jìn)的技術(shù)，并改變?nèi)蝾櫩偷纳钚枨�。其官網(wǎng)稱：“無論顧客身居何處，我們的宗旨是提高客戶的生活質(zhì)量。”
The Coca-Cola Company is a soft drinks giant that was established in 1886. Its mission is “to strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference”. It often tops the list of being the world’s most recognizable brand. Its iconic Coca Cola drink, also known as Coke, started life as medicine. Today it is one of the biggest selling products on the planet. The company website says its 3,300+ beverages are sold in over 200 countries. It sells 1.6 billion drinks a day and employs close to 100,000 people. One secret to the company's phenomenal success is what it calls the 'Coca-Cola system' - the more than 300 worldwide bottling partners that work together to distribute its products.Another is its catchy advertising slogans, such as “Coke Is It”. Its biggest rival is Pepsi.
軟飲料巨頭可口可樂成立于1886年。其目標(biāo)是“激活世界、塑造樂觀、快樂的態(tài)度、創(chuàng)造價(jià)值、創(chuàng)造不同。”可口可樂經(jīng)常是全球識別度最高的全球品牌。起初，可口可樂創(chuàng)立之初卻是一種藥。今天，它成為了全球銷售量最多的產(chǎn)品之一。其官網(wǎng)稱其產(chǎn)品“3,300+”銷往全球200多個(gè)國家。每天的銷售量是16億瓶，員工接近10萬人。該企業(yè)成功的秘訣是他們叫做“可口可樂系統(tǒng)”的事物，在這個(gè)系統(tǒng)中，全球有超過300家的瓶裝合作伙伴共同銷售此產(chǎn)品。另一個(gè)秘訣就是其朗朗上口的廣告語，例如“我就是可口可樂”。其最大的敵人是百事可樂。
CNN (Cable News Network) is an American-owned cable news channel that is viewed in over 200 countries. It was founded in 1980 by media giant Ted Turner. He succeeded in his vision of providing 24-hour television news coverage. CNN was the first all-news TV channel in the USA. It is owned by parent company Time Warner.The CNN websites says: “CNN is constantly updated to bring you the top news stories from around the world. It is produced by dedicated staff in London and Hong Kong, working with colleagues at CNN's world headquarters in Atlanta, Georgia, and with bureaus worldwide. CNN relies heavily on its global team of over 4,000 news professionals.” Estimates are that CNN reaches 100 million American households and a million U.S.hotel rooms.
美國有線電視新聞網(wǎng)是美國的.有線新聞?lì)l道，全球超過二百個(gè)國家均轉(zhuǎn)播CNN的新聞。美國有線電視新聞網(wǎng)是由傳媒巨頭特德·特納于1980年創(chuàng)立。美國有線電視新聞網(wǎng)提供每天二十四小時(shí)的全球直播新聞報(bào)導(dǎo)，這也使他獲得了成功。美國有線電視新聞網(wǎng)也是全美首個(gè)全面報(bào)道新聞的電視頻道。私營企業(yè)時(shí)代華納公司擁有CNN。CNN的網(wǎng)站稱：”CNN不斷為您帶來全世界的新聞報(bào)道。新聞都是由來自倫敦和香港的員工制作的，他們還與在亞特蘭大、佐治亞州、以及全球辦事局的同事一同協(xié)作。CNN非常依賴全球4千多人的新聞報(bào)道團(tuán)隊(duì)。”有預(yù)測顯示，CNN在美國所覆蓋的人數(shù)超過了1億人，全美的100萬間旅店也能收到CNN的廣播。
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