商務(wù)談話必備名企簡介

　　Marlboro is the world’s largest selling brand of cigarettes. It is made by the Philip Morris Company, originally a London-based cigarette maker. Philip Morris named the cigarette after the location of the company’s first factory in London’s Great Marlborough Street. In 1902, Morris created a New York branch to market his brands in the U.S.A. The name changed to become easier to spell and by 1924, Marlboro was advertised as a woman's cigarette. In the 1960s that changed as “Marlboro Man” came along. In America, Marlboro is the number one cigarette brand. In 2009, Marlboro's market share of 42% was larger than its two largestcompetitors combined. Marlboro had to rebrand products marketed as "Lights” or "Mild” because that gave the impression its cigarettes are safe. Marlboro has been a big sponsor of motor racing since 1972.

　　萬寶路是全球銷售量最大的煙草品牌，它是由倫敦?zé)煵莨�司菲利�?middot;莫里斯制造。菲利普·莫里斯將第一家公司廠址所在的倫敦萬寶路街命名為公司的煙草品牌。1902年，莫里斯在紐約開創(chuàng)了分公司，其產(chǎn)品開始在美國銷售。品牌名稱也變得更加簡潔明朗，易于拼寫，到1924年，萬寶路在廣告中將其宣傳成是女人的香煙。20世紀(jì)60年代，“萬寶路男性”也應(yīng)運(yùn)而生。在美國，萬寶路是香煙第一品牌。2009年，萬寶路的市場份額比兩大競爭對(duì)手的總和還要多42%。為了讓消費(fèi)者認(rèn)定該品牌香煙的安全性，公司將產(chǎn)品宣傳為“Lights”或是“Mild” 。從1972年開始，萬寶路就一直是賽車運(yùn)動(dòng)的重要贊助商。

　　Manchester United Football Club is the biggest brand in world football and the world’s richest club. The English Premier League club was founded as Newton Heath in 1878 and changed its name to Manchester United in 1902. It is one of the most successful clubs in English football and perhaps the most widely-supported in the world, with as many as 350 million fans. In 2010, Forbes magazine ranked Manchester United second to the New York Yankees in its list of the world’s most valuable sports team brands.The club has always managed to secure lucrative sponsorship deals and regularly receives the highest share of TV rights. United manage its worldwide exposure well through its own TV channel, MUTV. It also has a financial services arm and a foundation to help poorer children succeed.

　　曼徹斯特聯(lián)足球俱樂部是全球最大的足球俱樂部品牌，也是全球最富有的俱樂部。1878年，曼聯(lián)的'前身叫作牛頓·希斯，1902年更名為曼徹斯特聯(lián)。它是英格蘭足球史上最成功的俱樂部之一，或許也是全球獲得支持最廣泛的俱樂部，全球有3億5000萬名球迷。2010年，福布斯雜志將曼聯(lián)評(píng)選為全球最有價(jià)值的體育團(tuán)隊(duì)之一，第一名是紐約揚(yáng)基隊(duì)。該俱樂部總是能夠獲得金額不菲的代言費(fèi)，以及最高額的電視轉(zhuǎn)播權(quán)。曼聯(lián)是通過自己的電視頻道-MUTV來直播比賽的。曼聯(lián)還資助其他人，它們還建立了自己的基金來幫助更多貧困的孩子取得成功。

　　"Since it was founded, Louis Vuitton has been a byword for stylish, elegant luggage." This comment from its website highlights the secret of the company’s success from its very beginnings in 1854. Louis Vuitton workedfor the French royal family and developed an understanding of what made good luggage. His famous LV monogram is found on most of today’s products, ranging from trunks, bags and purses to shoes, watches andsunglasses.The company sells most of its products in classy boutiques in up-market department stores. Another cornerstone of the company’s success is the attention to craftsmanship. The website says: "The choiceof the finest materials, experienced craftsmen and the extreme care devoted to all manufacturing phases ofour items, perpetuate and renew our tradition of excellence."

　　“自從路易斯威登成立以來，它就一直是時(shí)尚、奢華皮具的代名詞。”這是其官方網(wǎng)張中的一句評(píng)論，該網(wǎng)站也告訴了我們從1854年成立以來的成功秘訣。路易斯威登曾經(jīng)是法國皇室的御用物品，這也說明了皮具品質(zhì)高貴的原因。該公司著名的商標(biāo)是一種將首字母組合的圖案，這一圖案在行李箱、箱包、錢包、鞋、手表、太陽眼鏡上都能看見。該公司絕大部分的產(chǎn)品都在高檔商店中售賣。該公司成功的另一大基石就是專注于手工技藝。網(wǎng)站稱：“我們選擇最優(yōu)質(zhì)的面料、頂級(jí)的手工技師、細(xì)致入微的制作融入在了產(chǎn)品的每一個(gè)環(huán)節(jié)之中，展現(xiàn)并重新塑造了我們的傳世經(jīng)典。

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