商務國際品牌簡介

　　The Tata Group is the largest corporation in India. It has a diverse range of business interests, including cars, steel, information technology, energy, tea and hotels. It was founded in 1868 by Jamsetji Nusserwanji Tata, who set up a company in Mumbai to trade in cotton. The company opened the Taj Mahal Hotel in Mumbai in 1903 and then it invested in steel and power. Today, Tata is showing the power of Indian companies in the global marketplace. It has purchased luxury brand cars, like Jaguar and Land Rover, and foreign-owned steel makers. In 2008, it showcased the world’s cheapest car, the Tata Nano. The website says it is a value-driven company: “Our practice of returning to society what we earn evokes trust among consumers, employees, shareholders and the community.” Tata employs close to 400,000 people worldwide.

　　塔塔集團是印度最大的集團公司。塔塔的商業(yè)運行涉及許多領域，包括汽車、鋼鐵、信息技術、能源、茶葉以及飯店。1868年，賈姆謝特吉·塔塔開創(chuàng)了塔塔，起初他在孟買建立公司，做紡織業(yè)生意。1903年，該公司在孟買建立了泰姬瑪哈酒店，之后投資鋼鐵和能源業(yè)。如今，塔塔在全球市場展現著印度公司的實力。該集團購買了像捷豹和路虎這樣的奢侈品牌。以及外國制鋼廠。2008年，集團發(fā)布了全球最廉價汽車，塔塔納努。其官網稱我們是一家以價值為主導的公司：“我們回歸社會的.行動奪得了顧客、員工、股東以及社區(qū)的信任。”塔塔在全球的員工總數接近40萬人。

　　Subway is the world’s most successful sandwich restaurant franchise. It was started in 1965 by Fred DeLuca who wanted to make extra cash selling sandwiches to finance his dream of becoming a doctor. They started franchising the Subway name and the company achieved quite remarkable growth. Today, it has almost 35,000 restaurants in 92 countries. It is the world’s second-largest restaurant chain. The principles of DeLuca in 1965 are the same today and a reason for its continued success. DeLuca believed in the “importance of serving a well-made, high quality product, providing excellent customer service, keeping operating costs low and finding great locations”. Several design and operating features are common to most stores – one is a map of the New York Subway, and another is employees called “Subway Sandwich Artists”.

　　賽百味是全球最為成功的三明治連鎖店。1965年，弗累德·德盧卡為了實現他當醫(yī)生的理想，通過售賣三明治來賺取資金。他們開始對賽百味進行連鎖，公司取得了不俗的成績。如今，賽百味遍及92個國家，3萬5000家連鎖店。它也是全球第二大餐廳連鎖店。德盧卡在1965年所制定的公司準則未曾改變，這也是公司不斷成功的原因。德盧卡相信為顧客提供優(yōu)質產品，滿意的服務，降低運營成本，找尋最佳店面位置是非常重要的。許多設計和運營都與賽百味有共同之處，其中之一是紐約地鐵線路圖，另外一個就是一位名叫“地鐵三明治藝術家”的員工。

　　Starbucks is an international coffee and coffeehouse chain. It is the world’s best-known brand of coffee shop and has almost 20,000 stores in around 50 countries, employing close to 150,000 people. It was formed in Seattle, Washington in 1971 by English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. Its website says little has changed since then: “Every day, we go to work hoping to do two things: share great coffee with our friends and help make the world a little better. It was true when the first Starbucks opened in 1971, and it’s just as true today.” Starbucks is famous for its range of coffees and pastries, its comfortable and well-furnished shops and its free-trade coffee. Trained Starbucks staff are called Coffee Masters, while staff in training are known as baristas.

　　星巴克是一家國際連鎖咖啡公司。它也是全球最知名的咖啡品牌，遍布全球大約50個國家，連鎖店將近2萬家，員工總數接近15萬人。1971年，英語老師杰里·巴登、歷史老師澤夫·西格爾以及作家戈登·博格一同在華盛頓西雅圖創(chuàng)建了星巴克。其官網稱我們未曾改變：“每天上班都希望完成兩件事：與朋友們分享美味咖啡，讓這個世界變得更加美好。1971年第一家星巴克開業(yè)時我們就是這么想的，如今依然如此。”咖啡和甜點的種類繁多，舒適漂亮的店面環(huán)境也是星巴克名聲遠播的原因。訓練有素的星巴克員工被叫作咖啡大師，正在接受訓練的員工叫作咖啡師。

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