關(guān)于商務英語作文錦集九篇
在日常生活或是工作學習中,大家都不可避免地會接觸到作文吧,作文是經(jīng)過人的思想考慮和語言組織,通過文字來表達一個主題意義的記敘方法。還是對作文一籌莫展嗎?以下是小編整理的商務英語作文9篇,歡迎閱讀與收藏。
商務英語作文 篇1
包裝Packing
Forward Bicycle Co. Ltd
987 Jiangnan Road, Kunshan, Jiangsu, China
Tel: (0520) 500000 Fax : (0520) 500001 Zip Code: 215300
February 1, 199#
Gulf Commercial Center
P. O. Box 376
Abu Dhabi
U. A. E
Attention : Mr. Y. Mohammed
Dear sirs,
The 12,000 cycles you ordered will be ready for dispatch by 17th December. Since you require them for onward shipment to Bahrain, Kuwait, Oman and Qatar, we are arranging for them to be packed in seaworthy containers.
Each bicycle is enclosed in a corrugated cardboard pack, and 20 are banned together and wrapped in sheet plastic. A container holds 240 cycles; the whole cargo would therefore comprise 50 containers, each weighing 8 tons. Dispatch can be made from our works by rail to be forwarded from Shanghai harbour. The freight charges from works to Shanghai are US$80 per container, totally US$4.000 for this cnsignment, excluding container hire, which will be charged to your account.
Please let us have your delivery instruction.
商務英語作文 篇2
Gentlemen:
Your delivery of [description of goods] which was received by us on [date] does not meet the specifications as outlined in our contract of [date] .
Inasmuch as this merchandise does not meet our requirements, we are hereby requesting that you suspend any future deliveries as called for in our herein referenced contract and release us from that certain contract.
Due to our contractual commitments, we must supply our customer with the appropriate goods within a specified period of time which requires that we now proceed to make our purchases from a different source.
We would appreciate receiving your release as soon as possible.
商務英語作文 篇3
Dear
Everyone here at [name of firm] was saddened to learn of [name of employee] sudden illness.
We know that this came on without any warning and while the proceeds from the group policy insurance coverage will defray a substantial amount of the medical costs, you may have need for some additional financial assistance to see you through this difficult time.
Please do not hesitate to call on us if you need our assistance in this area. We consider [name of employee] to be one of our most valuable employees and a fine individual as well and would be most appreciative if you will let him know that we are all thinking of him
商務英語作文 篇4
subject:bankdraftpayment
dearsirs,
thegoodsundercontractno。555wasdeliveredhereingoodorderandconditionandwearequitesatisfiedwithit。
pleasefindabankdrafttothevalueofus$80,000forpaymentofyourinvoiceno。1223sentbyairmail。anacknowledgementinduecoursewillbeappreciated。
yourstruly,
xxxx
主題:匯票付款
親愛的先生;
第555號合同項下的貨物完好的運抵我處,我們對貨物甚感滿意。
現(xiàn)寄去面額80000美元的銀行匯票一張,以結(jié)清貴方航郵來的第1223號發(fā)票賬款,請查收。如若及時給我方收訖通知,將不勝感激。
你忠實的
xxxx
商務英語作文 篇5
Dear
Thank you for your comments.
A copy of your letter has been forwarded to the author for his response. I am sure you will be hearing from him in the near future. I am pleased that you found our article informative and hope that you will continue to read our publication. Should you have any comments or questions in the future,please do not hesitate to write to this office.
We value our readership and are proud to have you as a member of our family of subscribers.
商務英語作文 篇6
Thanks for seeing me off at the airport. I really appreciate it. No problem, it's my pleasure. I am glad you had a chance to visit our headquarters, and hope you can come back soon. We should be back in about three months. We'll have another corporate meeting next quarter. Will you be in the area at that time? I should be.... Remember to let me know when your flight is coming in when you come. I'll come and pick you up at the airport. You're too kind. Here we are at the terminal, what airline are you flying with? Um...Let me look at the ticket. Oh, that's right, China Air. China Air is in terminal B, this is the international terminal, so all you have to do is walk straight through those doors and turn to your left, you should be able to see the check-in counter. Thanks again for all your help. If you're ever in the Michigan area, be sure to look me up. Yes. Let's keep in touch
您來機場送機,我感激不盡。不客氣。我很高興您有機會來拜訪我們總部,希望不久以后您能再來。我們大概三個月后會回來。下一季度我們還有一個公司會議。那時候您會在公司嗎?我應該在公司。您來時請務必讓我知道您的航班時間。我將在機場接機。您太客氣了。我們到航站樓了。您是坐哪家航空公司的航班?嗯,我看一下機票。是中國航空。中國航空在B號航站樓。這是一個國際航站樓,所以您需要一直走至穿過那邊的門,然后向左轉(zhuǎn)。到時您就能看見登機臺。再次感謝您的全部幫助! 如果您去密歇根,請務必來找我。好的,保持聯(lián)系。
商務英語作文 篇7
跟商業(yè)行業(yè)或者是商業(yè)現(xiàn)象的發(fā)展經(jīng)濟等等有關(guān)系,出題的形式可以是圖表英語,也可以是提綱作文。
不論是哪種形式作文,只有第一段寫作方式是不一樣的,比如說圖表中你要進行圖表描述,最后要進行描述,但是二三段的論述和結(jié)論其實都一樣,那么在這里來看幾個例子。
第一個是我們說的食品安全問題。那如果是出到這種類似于社會比較負面的作文的話,主要的寫作方式就要對這種現(xiàn)象進行分析,對它的原因進行解釋,對它的根源進行探索,為什么食品安全頻發(fā)?我們給觀眾稍微列了幾個提綱,比如說食品安全問題頻發(fā)第一個原因,是因為這些食品的生產(chǎn)商他們?nèi)狈ω熑我庾R,所以在生產(chǎn)的時候不顧忌消費者的食品安全;蛘呤沁@些生產(chǎn)商,他們可能更加關(guān)心的`是經(jīng)濟利潤又或者是他們忽略了消費者的健康甚至是生命。那么還可以說是相關(guān)部門對于這種食品安全生產(chǎn)流程缺乏嚴格的監(jiān)管,那我們可以從以上四條原因去進行拓展,最終把這篇文章給寫出來,在結(jié)尾的時候我們可以寫一些建議和措施,比如說這種問題我們應該引發(fā)關(guān)注予以解決。
還有幾個話題我們來看一下。
第二個叫做山寨產(chǎn)品,其實也跟產(chǎn)品的質(zhì)量低下問題有關(guān)系,那么它可以是圖表作文以用來畫,或者提綱作文是可以的,那山寨產(chǎn)品的名字叫
商務英語作文 篇8
Facing Business Challenges at Holiday Inn Worldwide
Sending Invitations Across the Globe
In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.
By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first U.S.-based hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.
However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .
But in the 1990s this icon of the U.S. highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.
Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated U.S. market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?
Meeting Business Challenges at Holiday Inn Worldwide
Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.
Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.
In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.
In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.
Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.
Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.
Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas U.S. and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.
The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, D.C., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.
It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.
商務英語作文 篇9
Dear Sirs:
Thank you for your letter of 25th September.
As one of the largest dealers of garments, we are interested in ladies? dresses of all descriptions. We would be grateful if you would give us quotations per dozen of C.I.F. Vancouver for those items as listed on the separate sheet. In the meantime, we would like you to send us samples of the various materials of which the dresses are made.
We are given to understand that you are a state-owned enterprise and we have confidence in the quality of Chinese products. If your prices are moderate, we believe there is a promising market for the above-mentioned articles in our area.
We look forward to hearing from you soon.
Yours faithfully,
Canadian Garment Co.Ltd.
釋文
先生:
謝謝你們九月二十五日的來信。
我們是服裝大貿(mào)易商,我們想購買各種規(guī)格的連衣裙。若能按附頁所示品種報每打C.I.F.溫哥華價,我們當不勝感激。同時請將各種連衣裙的布樣寄給我們。
我們得知你們是一家國營企業(yè),我們對中國產(chǎn)品的質(zhì)量很有信心。如你方價格適中,我們相信上述商品在我們地區(qū)會有很好的市場。
盼早復。
加拿大服裝有限公司
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