美國市場營銷專業(yè)就業(yè)方向與薪酬分析雙語版
美國市場營銷專業(yè)有以下幾個熱門的就業(yè)方向,它們在美國的.就業(yè)薪酬統(tǒng)計如下:
◆ Management analysts 管理分析人員
管理分析人員就職于不同的行業(yè),包括管理類、科研類以及技術(shù)類的咨詢公司,電腦系統(tǒng)設(shè)計以及相關(guān)服務(wù)行業(yè),聯(lián)邦、州以及地方政府機構(gòu)等。
管理分析人員:平均年薪:$68,050 薪酬范圍:$39,840-$128,330
·Management, scientific, and technical consulting services $76,600
·Computer systems design and related services 76,130
·Federal executive branch 73,800
·Management of companies and enterprises 68,660
·State government 50,270
◆ Marketing and survey researcher 市場調(diào)研研究員
市場調(diào)研研究員就職于不同的行業(yè),包括管理類、科研類以及技術(shù)類的咨詢公司,保險公司,電腦系統(tǒng)設(shè)計以及相關(guān)服務(wù)行業(yè),其他需要市場調(diào)研和民意調(diào)查的專業(yè)性、科研類或技術(shù)類服務(wù)性行業(yè)等。
市場調(diào)研研究員:平均年薪:$58,820 薪酬范圍:$32,250-$112,510
·Computer systems design and related services $76,220
·Management of companies and enterprises 62,680
·Other professional, scientific, and technical services 57,520
·Management, scientific, and technical consulting services 54,040
·Insurance carriers 53,430
◆ Sales Representatives, Wholesale and Manufacturing 銷售代表
21%的銷售代表銷售科技性以及科研型的產(chǎn)品,將近60%是在零售貿(mào)易行業(yè)工作,其他則會就職于不同的行業(yè),如制造業(yè)、信息等。由于產(chǎn)品和服務(wù)的多樣性,銷售代表所在的行業(yè)也是非常廣泛的。
技術(shù)類與科研類產(chǎn)品銷售代表:平均年薪:$64,440 薪酬范圍:$33,410- $121,850
·Computer systems design and related services $75,240
·Wholesale electronic markets and agents and brokers 69,510
·Professional and commercial equipment and supplies merchant wholesalers 67,700
·Drugs and druggists‘ sundries merchant wholesalers 66,210
·Electrical and electronic goods merchant wholesalers 61,000
非技術(shù)類與科研類產(chǎn)品銷售代表:平均年薪:$49,610 薪酬范圍:$26,030- $101,030
·Wholesale electronic markets and agents and brokers $54,900
·Professional and commercial equipment and supplies merchant wholesalers 49,730
·Machinery, equipment, and supplies merchant wholesalers 48,620
·Grocery and related product wholesalers 46,150
·Miscellaneous nondurable goods merchant wholesalers 42,530
◆ Public Relations Specialists 公關(guān)專員
公關(guān)專員主要就職于廣告或相關(guān)服務(wù)性行業(yè),健康護理、社會服務(wù)、教育咨詢以及政府等。也有些公關(guān)專員服務(wù)于金融機構(gòu)、政府代理機構(gòu)以及信息機構(gòu)等。
公關(guān)專員:平均年薪:$47,350 薪酬范圍:$28,080- $89,220
·Management of companies and enterprises $52,940
·Business, professional, labor, political, and similar organizations 51,400
·Advertising and related services 49,980
·Local government 47,550
·Colleges, universities, and professional schools 43,330
◆ Advertising, Marketing, Promotions, Public Relations, and Sales Managers 廣告、市場、推廣、公眾關(guān)系以及銷售經(jīng)理
廣告、市場、推廣、公眾關(guān)系以及銷售經(jīng)理幾乎就職于所有的行業(yè)。銷售經(jīng)理主要在批發(fā)貿(mào)易,零售業(yè)貿(mào)易,制造業(yè),金融業(yè)以及保險業(yè)工作;市場經(jīng)理主要在一些專業(yè)性、科研性以及技術(shù)性服務(wù)行業(yè),金融業(yè)以及保險業(yè)工作;廣告與推廣經(jīng)理則主要在批發(fā)貿(mào)易,專業(yè)性、科研性以及技術(shù)性服務(wù)行業(yè)工作;公眾關(guān)系經(jīng)理則主要在一些服務(wù)性行業(yè)工作,包括教育行業(yè)、金融保險業(yè)以及社會支持部門。
市場經(jīng)理:平均年薪:$98,720
·Computer systems design and related services $119,540
·Management of companies and enterprises 103,070
·Management, scientific, and technical consulting services 100,200
·Architectural, engineering, and related services 92,480
·Depository credit intermediation 91,420
銷售經(jīng)理:平均年薪:$91,560
·Professional and commercial equipment and supplies merchant wholesalers $112,810
·Wholesale electronic markets and agents and brokers 107,420
·Automobile dealers 101,110
·Management of companies and enterprises 98,240
·Machinery, equipment, and supplies merchant wholesalers 93,450