關(guān)于體育營銷的外文參考文獻(xiàn)

　　體育營銷（SportMarketing）就是以體育活動(dòng)為載體來推廣自己的產(chǎn)品和品牌的一種市場(chǎng)營銷活動(dòng)，是市場(chǎng)營銷的一種手段。在寫作論文之前，先來看看我們整理的體育營銷外文參考文獻(xiàn)吧。

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　　[18]Keyi Jin. A Rustic Opinion on the Problems and the Countermeasures to the Innovation in the Development of the Sports-culture Industry in China[A]. Information Engineering Research Institute, USA.Proceedings of 2014 4th International Conference on Education and Education Management（EEM 2014 V66）[C].Information Engineering Research Institute, USA:,2014:5.

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　　[30]Peng Cui. Research Tools for Understanding Sports Consumers[A]. University Mohamed Khider of Biskra, Algeria、同濟(jì)大學(xué)。Advances in Social Science, Education and Humanities Research（ Volume 70）[C].University Mohamed Khider of Biskra, Algeria、同濟(jì)大學(xué)：,2016:4.

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　　[34]Liping Zhong. Classification of sports fans and marketing strategies based on motives and behavior[A]. 國家體育總局、第16屆亞運(yùn)會(huì)組委會(huì)、中國體育科學(xué)學(xué)會(huì)。第16屆亞洲運(yùn)動(dòng)會(huì)科學(xué)大會(huì)論文摘要匯編[C].國家體育總局、第16屆亞運(yùn)會(huì)組委會(huì)、中國體育科學(xué)學(xué)會(huì)：,2010:2.

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　　[36]Chunlai Wang,Bing Yang. Research on construction of integrated marketing communicatioin mode for sports events in China[A]. 國家體育總局、第16屆亞運(yùn)會(huì)組委會(huì)、中國體育科學(xué)學(xué)會(huì)。第16屆亞洲運(yùn)動(dòng)會(huì)科學(xué)大會(huì)論文摘要匯編[C].國家體育總局、第16屆亞運(yùn)會(huì)組委會(huì)、中國體育科學(xué)學(xué)會(huì)：,2010:2.

　　[37]XIANGMIN LI,XIANHUI LI. Sports Marketing in the Context of Social Media[A]. 浙江大學(xué)、華東理工大學(xué)、逢甲大學(xué)、南京理工大學(xué)、DEStech Publications, Inc.Conference Proceedings of 2014 Asia--Pacific Management and Engineering Conference（APME 2014）[C].浙江大學(xué)、華東理工大學(xué)、逢甲大學(xué)、南京理工大學(xué)、DEStech Publications, Inc:,2014:7.

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　　[44]Peng Tang,Rong Pan Department of Sports,School of Business Hohai University Nanjing,China Jiayi Liu School of Public Administration Hohai University Nanjing,China. Influencing Factors of Sports Lottery Marketing--Empirical Study Based on Data from Jiangsu[A]. Intelligent Information Technology Application Research Association, Hong Kong、Huanggang Normal University, China、International Science and Engineering Center （ISEC）， Hong Kong.Proceedings of 2010 Second International Seminar On Business and Information Management （ISBIM 2010）[C].Intelligent Information Technology Application Research Association, Hong Kong、Huanggang Normal University, China、International Science and Engineering Center （ISEC）， Hong Kong:,2010:5.

　　[45]Zheng Zhiqiang School of PE., Jiangxi University of Finance & Economics,330013 Nanchang, CHINA. Research on Network Marketing Pricing Strategy of China's Sporting Goods Enterprises[A]. Wuhan Institute of Technology, China、Yangzhou University, China、International Communication Sciences Association,Hong Kong （ICSA）、Southwestern University of Finance and Economics, China、Nanchang University, China.2010 International Conference on Computer and Communication Technologies in Agriculture Engineering（CCTAE 2010）（Volume 1）[C].Wuhan Institute of Technology, China、Yangzhou University, China、International Communication Sciences Association,Hong Kong （ICSA）、Southwestern University of Finance and Economics, China、Nanchang University, China:,2010:4.

　　[46]WuLiang Department of Physical Education Henan Institute of Science and Technology Xinxiang Henan,P.R.China,453003. On Factors Influencing the Development of Chinese Sports Economy and Countermeasures[A]. International Science and Engineering Center, Hong Kong、Huazhong University of Science & Technology, China、Howard University.Proceedings of 2010 International Conference on Sport Medicine, Sport Science, and Computer Science （SMSSCS 2010）[C].International Science and Engineering Center, Hong Kong、Huazhong University of Science & Technology, China、Howard University:,2010:4.

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　　[49]Heng Zhong1, Yu-Mei Cui2, Jing-Jie Luo2 1Fashion Institute, Hainan University, 58 Ren Min Road, Haikou city, Hainan province, 570228, China 2Fashion Art Design Institute, Donghua University, 1882, Yan An Road（w）， 200051, Shanghai, China. Colour Relevance Analysis between Sportswear and Sport-style Casual-wear[A]. College of Textiles at Donghua University、 College of Materials Science and Engineering at Donghua University.Proceedings of Textile Bioengineering and Informatics Symposium 2010[C].College of Textiles at Donghua University、 College of Materials Science and Engineering at Donghua University:,2010:7.

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　　[54]LI JunLi P.E School of Jiujiang University Jiujiang University Jiujiang, Jiangxi Province HAN Kaiyan Information & Technology School of Jiujiang University Jiujiang University Jiujiang, Jiangxi Province. Research on Internationalization of 361° Sports BRAND[A]. Anhui University of Economics and Finance, China、IEEE Beijing Section, China.Proceedings of 2011 International Conference on Management Science and Intelligent Control（ICMSIC 2011） VOL.01[C].Anhui University of Economics and Finance, China、IEEE Beijing Section, China:,2011:3.

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　　[59]K. C. Chen Department of Recreation Sports and Health Promotion MeiHo University Chinese Taipei Y. L. Cheng Department of Information Management WuFeng University Chinese Taipei Z. P. Lin Department of Holistic Wellness, MinDao University Chinese Taipei. Sports Tourist's Perceptions toward the 2009 Taipei Deaflympics: A Structural Equation Modeling Approach[A]. Asia Pacific Business Innovation and Technology Management Society、Dalian University of Technology、Lung Hwa University of Science & Technology、Philippine Institute of Industrial Engineers.Proceedings of 2011 IEEE International Summer Conference of Asia Pacific Business Innovation and Technology Management（APBITM 2011）[C].Asia Pacific Business Innovation and Technology Management Society、Dalian University of Technology、Lung Hwa University of Science & Technology、Philippine Institute of Industrial Engineers:,2011:5.

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　　[61]H.K.Leng 1 1 National Institute of Education,Nanyang Technological University. Effectiveness of Sports Sponsorship In Swimming Competitions[A]. International Economics Development and Research Center（IEDRC）。Proceedings of 2012 International Conference on Economics, Business and Marketing Management[C].International Economics Development and Research Center（IEDRC）：,2012:4.

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