2017年自考電子商務練習題
一、根據(jù)句子的意思選擇一個正確的答案,請將其代碼填涂在“答題紙”相應的位置上。錯涂、多涂或未涂均無分。(本大題共10小題,每小題1分,共10分)
1. I tried to get out of the business ______ I found impossible to carry on.
A. why
B. which
C. what
D. where
2. Natural gas can ______ these clean resources and is cheaper than coal.
A. compete
B. complement
C. compliment
D. compare
3. He dislikes their ______of his freedom of choice.
A. reduction
B. restriction
C. limit
D. control
4. There is a clock ______in the wall.
A. buried
B. glued
C. embedded
D. closed
5. Frank ______ a perfect safety record by driving carefully.
A. remained
B. preserved
C. entitled
D. maintained
6. Only when we had finished all the work ______ that it was too late to take a bus home.
A. did we realize
B. will we realize
C. we did realize
D. we will realize
7. Jack would rather spend time complaining than ______ the problem by himself.
A. solve
B. solved
C. solves
D. to solve
8. They will not start the project until the board chairman ______ back from South Africa.
A. will come
B. is coming
C. came
D. comes
9. Scientists should be kept ______ of the latest developments in their research areas.
A. inform
B. informing
C. informed
D. to inform
10. Greece has new political leadership to help it deal with ______ debts.
A. anemic
B. mass
C. massive
D. Paltry
二、閱讀下面的短文,從A、B、C、D四個選項中選出一個最佳答案,請將其代碼填涂在“答題紙”相應的位置上。錯涂、多涂或未涂均無分。(本大題共10小題,每小題2分,共20分)
Passage 1
Rockwatch—The Best Club on Earth
If you are a young person and interested in geology(地質(zhì)學) ,then Rockwatch is the club for you.
When You Join
New memberships receive a Rockwatch Rox file each. This has the information and top tips you will need to start enjoying geology. It’s designed to serve as your own field notebook as well.
In it you will find your:
membership card
full color mini-map
thumbs up guide
fact cards
Rockwatch Magazine
Our lively magazine is mailed to members three times a year. They can read reports and news from around the world,and articles on everything from diamonds to dinosaurs(恐龍) ,earthquakes to erosion(水土流失) .
Rockwatch Events
With each magazine you will receive a Rockwatch events calendar. Rocky activities suitable for families are listed and include road shows and guided walks.
The Rockwatch Rock Artist
Are you an artist, or a photographer? This is your chance to become Rockwatch Rock Artist of the Year and win amazing prizes in our annual competition.
Special Offer
Rockwatch members can have specially discounted Wildlife Watch membership. Watch is the biggest environmental action club for young people,with 100 groups across the country. You can join both clubs together in the membership form.
11. New Rockwatch Rox Club members will obtain a special file when they______.
A. do field work
B. join the club
C. buy a field notebook
D. start studying geology
12. Rockwatch is a magazine telling about things related to______.
A. geology
B. agriculture
C. politics
D. economics
13. What activities are specially arranged for Rockwatch members interested in photography?
A. Guided walks.
B. Rocky activities.
C. Yearly competitions.
D. Academic workshops.
14. When applying for Wildlife Watch membership,a Rockwatch member can enjoy______.
A. free membership
B. a special discount
C. a Rock Artist prize
D. guided road shows
15. You may join both Rockwatch and Wildlife Watch clubs by______.
A. calling the two clubs
B. providing references
C. applying separately
D. filling in one form
Passage 2
Everybody telecommuting (遠程辦公). “It won’t work in most jobs”, “It costs too much”, “It reduces air pollution”,“It helps people balance family and work responsibilities”, and “Most people are doing it”.
In reality researchers continue to find strong growth and acceptance of telecommuting. Nearly two-thirds of the top 1000 companies in the world have a telecommuting program, and 92 percent say it reduces cost and improves worker productivity (生產(chǎn)力). The days of everyone commuting to the office five days a week are quickly disappearing.
Telecommuting involves a non-traditional work arrangement enabling workers to work at home or elsewhere, some or all of the time. This is not a new,novel, or untested way of working.
But is it for you? Telecommuting is not a panacea (萬能藥). Whether you are a manager,or an HR (Human Resources) specialist, there are decisions to make and actions to take before you begin a telecommuting arrangement.
Join us for any or all of the following meetings to get answers,information,and resources to develop and carry out a successful telecommuting arrangement. Each meeting offers you an informative presentation followed by the opportunity for a discussion with a panel of “experts” who have made telecommuting work for them.
16. How do people look at telecommuting according to the first paragraph?
A. They are against it.
B. They don’t care about it.
C. They share the same view.
D. They differ in their opinions.
17. According to the response of most of the top 1000 companies, telecommuting _____.
A. increases worker productivity
B. will disappear in the near future
C. cannot be accepted by the public
D. is practiced in all the top companies
18. Which of the following statements is TRUE of telecommuting?
A. It is up to the employees to accept it or not.
B. It is getting popular in different companies.
C. It is a new untested way of working.
D. It is a traditional work arrangement.
19. Before beginning a telecommuting arrangement,the management should______.
A. appoint a new HR specialist
B. provide the facilities and conditions
C. improve the company’s productivity first
D. decide whether it is suitable for the company
20. According to the last paragraph,meetings are held to______.
A. appreciate the efforts of the telecommuting companies
B. discuss the employment of telecommuting experts
C. help introduce the practice of telecommuting
D. train people before
三、完形填空(本大題共15小題,每小題1分,共15分)
第一部分:從所提供的選擇項中選擇一個最佳選項填入短文的空格內(nèi),請將其代碼填涂在“答題紙”相應的位置上。錯涂、多涂或未涂均無分。(每小題1分,共10分)
PayPal is considered as the 21 reliable and widely used payment gateway. 22
different online businesses use this facility via cards, debit cards or 23 the website itself. The PayPal payment system is 24 user-friendly that can be installed in online shopping cart software that 25 safe and easy e-commerce website solutions. Companies 26 their own URL can insert code into the website 27 payment gateways provided by any reliable service provider. You can also 28 for a free trial for the shopping software.
According to experts, 29 increase web traffic flow to an e-commerce website, solutions 30 can be used are as follows—graphic designing, web design of the home page, flash animation, template web page design service and so on.
21.A. most
B. best
C. much
D. both
22.A. Much
B. Many
C. A lot
D. A great deal
23.A. by
B. thorough
C. through
D. with
24.A. mostly
B. prettily
C. wildly
D. highly
25.A. ensure
B. ensures
C. insure
D. insures
26.A. have
B. has
C. having
D. had
27.A. along with
B. in that
C. in terms of
D. except for
28.A. run
B. work
C. make
D. go
29.A. as long as
B. in spite of
C. in order to
D. according to
30.A. that
B. what
C. this
D. where
非選擇題部分
三、完形填空(本大題共15小題,每小題1分,共15分)
第二部分: 在下列課文片段中按文中意思提示填入遺漏的詞。 (每小題1分,共5分)
Creating your own affiliate program is arguably the most effective 31 of growing your business and sales online. Affiliate marketing is 32 having your own online sales force working on a commission-only basis. 33 creating a powerful affiliate program, you can enable 34 website owners and online marketers 35 boost sales and traffic on your own site.
四、根據(jù)給出的漢語詞義和規(guī)定的詞性寫出相應的英語單詞,該詞的第一個字母已經(jīng)給出,每條短線上寫一個字母。(本大題共10小題,每小題1分,共10分)
36. 承認,鳴謝 v. a_ _ _ _ _ _ _ _ _ _
37. 利用,使用 v. u_ _ _ _ _ _
38. 潛在的,有可能的 adj. p_ _ _ _ _ _ _ _
39. 態(tài)度 n. a_ _ _ _ _ _ _
40. 形象,影像,圖像 n. i_ _ _ _
41. 拍賣,競賣,標售 v. / n. a_ _ _ _ _ _
42. 保持,保留,記住 n. r_ _ _ _ _
43. 富于想象力的 adj. i_ _ _ _ _ _ _ _ _ _
44. 協(xié)調(diào),配合 n. c_ _ _ _ _ _ _ _ _ _ _
45. 說服,使確信,使信服 v. c_ _ _ _ _ _ _
五、給出下列單詞或術語的漢語意義。(本大題共20小題,每小題1分,共20分)
46. mobile commerce 47. market analysis
48. SEO 49. snail mail
50. CEO 51. customer support
52. domain name 53. natural language processor
54. precision targeting 55. unauthorized access
56. tend to 57. sign up
58. specialize in 59. on the verge of
60. be immune from 61. shut down
62. attend to 63. make a decision
64. a fraction of 65. rely on
六、根據(jù)句子的意思將括號中的.詞變成適當?shù)男问健?本大題共5小題,每小題1分,共5分)
66. We are ______ (conduct) a survey of consumer attitudes towards organic food.
67. The need to talk to someone, anyone, ______ (overwhelm) her.
68. Cars must stop at red traffic lights; ______ (similar) bicycles should stop too, but they don’t always do so.
69. If the package is wrapped well, we ______ (assume) the contents are also wonderful.
70. Customers are advised to make seat ______ (reserve) well in advance.
七、英譯漢: 閱讀下面的短文,然后把畫線的句子翻譯成漢語。(本大題共5小題,每小題2分,共10分)
E-commerce is coming of age, but not in the way predicted in the bubble years. (71.)Now some of the dotcoms are making real profits, but the business world has become much more cautious about the internet’s potential. The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true.
(72.)According to America’s Department of Commerce, online retail sales last year rose by 26%, to $55 billion. That sounds a lot of money, but it amounts to only 1.6% of total retail sales. (73.)The vast majority of people still buy most things in the good old “bricks-and-mortar” world.
(74.)But the commerce department’s figures deal with only part of the retail industry. (75.)For instance,they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce. InterActiveCorp (IAC), the owner of expedia.com and hotels.com, alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online.
八、漢譯英: 請把下面的漢語句子翻譯成英語。(本大題共5小題,每小題2分,共10分)
76.你的網(wǎng)店如何與眾不同?(differ)
77.給你的客戶提供各種支付方式。(available)
78.社會營銷追隨著社交網(wǎng)絡的趨勢。(social marketing)
79.為方便大宗交易,公司打算使網(wǎng)站的界面更加人性化。(in bulk)
80.網(wǎng)絡電子商務市場的這一增長必定會產(chǎn)生新的工作和商業(yè)機會。(generate)
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