2016年真題分析詳解
下面是小編整理的真題分析法，希望對(duì)大家有所幫助。
There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. ”Sometime in the future,” the paper’s publisher said back in 2010.
Nostalgia for ink on paper and the rustle of pages aside, there’s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper – printing presses, delivery trucks – isn’t just expensive; it’s excessive at a time when online – only competitors don’t have the same set of financial constraints. Readers are migrating away from print anyway. And though print ad sales still dwarf their online and mobile counterparts, revenue from print is still declining.
Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says Buzz Feed CEO Jonah Peretti.
Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way. “Figuring out a way to accelerate that transition would make sense for them,” he said, “but if you discontinue it, you’re going have your most loyal customers really upset with you.”
Sometimes that’s worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. “It was seen as blunder,” he said. The move turned out to be foresighted. And if Peretti were in charge at the Times? ”I wouldn’t pick a year to end print,” he said “I would raise prices and make it into more of a legacy product.”
The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. “So if you’re overpaying for print, you could feel like you were helping,” Peretti said. “Then increase it at a higher rate each year and essentially try to generate additional revenue.” In other words, if you’re going to make a print product, make it for the people who are already obsessed with it. Which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year – more than twice as much as a digital – only subscription.
“It’s a really hard thing to do and it’s a tremendous luxury that Buzz Feed doesn’t have a legacy business,” Peretti remarked. “But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. In those situations, it’s better to be more aggressive that less aggressive.”
36. The New York Times is considering ending it’s print edition partly due to
[A] the increasing online and sales
[B] the pressure from its investors
[C] the complaints from its readers
[D] the high cost of operation
分析：
第一步，定位。題目的意思是“紐約時(shí)代雜志正在考慮結(jié)束他們的印刷版本，其部分原因是...”文中提到The New York Times和它的印刷版的語(yǔ)句在哪兒?There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate.
Nostalgia for ink on paper and the rustle of pages aside, there’s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper – printing presses, delivery trucks – isn’t just expensive; it’s excessive at a time when online – only competitors don’t have the same set of financial constraints.
第二步，替換。看四個(gè)選項(xiàng)的意思。A在線銷售的增加。B投資者的壓力。C讀者的抱怨。D運(yùn)作成本高。從上面這幾個(gè)片段，我們可以看到都在說相關(guān)問題，其中第二段，說到：there’s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper – printing presses, delivery trucks – isn’t just expensive; it’s excessive at a time when online – only competitors don’t have the same set of financial constraints. 其中便說到放棄印刷的誘因很多，盡管設(shè)備并不昂貴，但是網(wǎng)絡(luò)競(jìng)爭(zhēng)者，就不會(huì)有相同的經(jīng)濟(jì)問題。這說明，在線報(bào)刊不會(huì)有印刷成本。
第三步，排除。經(jīng)過前兩步的對(duì)比，我想答案已經(jīng)十分清楚了。并且B、C選項(xiàng)在文中根本就沒有提到，然后A選項(xiàng)說到在線報(bào)刊的時(shí)候也不是說銷售額的上升來對(duì)比的，而是從成本角度來對(duì)比的，因此。D選項(xiàng)正確。
37. Peretti suggests that in face of the present situation, The Times should
[A] make strategic adjustments
[B] end the print edition for good
[C] seek new sources of leadership
[D] aim for efficient management
分析：
第一步，定位。題目的意思是“Peretti建議時(shí)代雜志在面對(duì)當(dāng)前的局面時(shí)，應(yīng)該...”文中提到Peretti語(yǔ)句在哪兒?
Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way. “Figuring out a way to accelerate that transition would make sense for them,” he said, “but if you discontinue it, you’re going have your most loyal customers really upset with you.”
第二步，替換�？此膫�(gè)選項(xiàng)的意思。A選擇策略適應(yīng)。B最好結(jié)束印刷版。C尋找新的主導(dǎo)資源。D專注于管理效率。來看原文：Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way. “Figuring out a way to accelerate that transition would make sense for them,” he said, “but if you discontinue it, you’re going have your most loyal customers really upset with you.”其中便說到Figuring out a way to accelerate that transition would make sense for them。翻譯過來就是找一種方式來盡快完成這個(gè)過渡將對(duì)它們意義重大，然后接著又說立即中斷又會(huì)引起忠實(shí)顧客的失望。
第三步，排除。經(jīng)過前兩步的對(duì)比可見，Peretti 的建議是The Times應(yīng)該找一種合適的方法來加快減少印刷版到在線版的過渡速度，而不是立即結(jié)束印刷版。更沒有說到從管理方面下功夫。因此，答案A。
38. It can be inferred from paragraphs 5and 6 that a ” legacy product”
[A] helps restore the glory of former times
[B] is meant for the most loyal customers
[C] will have the cost of printing reduced
[D] expands the popularity of the paper
分析：
第一步，定位。第5和第6自然段，這是一個(gè)段落大意題。因此，要綜合意思，找出關(guān)于“ legacy product”，首先我們要明白， legacy product指的是print product，句子：The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. if you’re going to make a print product, make it for the people who are already obsessed with it. 這句話說到，大多數(shù)忠實(shí)的顧客仍然會(huì)買他們一直信任的質(zhì)量的印刷版，如果你(報(bào)刊雜志社)要印紙質(zhì)版，就是在為那些已經(jīng)沉迷已久的顧客印刷的。
第二步，替換�？此膫�(gè)選項(xiàng)的意思。A幫助恢復(fù)印刷版往日的`光榮。B為了大多數(shù)忠實(shí)的顧客。C可以簡(jiǎn)省印刷成本。D可以擴(kuò)大紙質(zhì)版的讀者。很顯然，只有B項(xiàng)符合題意。
第三步，排除。答案B。
39. Peretti believes that in a changing world
[A] traditional luxuries can stay unaffected
[B] cautiousness facilitates problem-solving
[C] aggressiveness better meets challenges
[D] legacy businesses are becoming out dated
分析：
第一步，定位。題目涉及到的“changing world”在最后一段最后兩句話：Peretti remarked. “But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. In those situations, it’s better to be more aggressive that less aggressive.”這句話說到，it’s better to be more aggressive that less aggressive.
第二步，替換�？此膫�(gè)選項(xiàng)的意思。A傳統(tǒng)奢侈品將不會(huì)再有影響。B謹(jǐn)慎有助于解決問題。C進(jìn)取應(yīng)對(duì)挑戰(zhàn)是更好的方法。D紙媒已經(jīng)變得過時(shí)了。很顯然，只有C項(xiàng)符合題意。原文翻譯應(yīng)當(dāng)是：多一份進(jìn)取心強(qiáng)過較少的進(jìn)取心。
第三步，排除。答案C。
40. which of the following would be the best title of the text?
[A] shift to online newspapers all at once
[B] Cherish the Newspapers still in Your Hand
[C] keep Your Newspapers Forever in Fashion
[D] Make Your print Newspapers a luxury Good
分析：
第一步，定位。題目考察對(duì)全文大意的理解，因此，應(yīng)當(dāng)泛讀全文，了解其大意。
第二步，替換�？此膫�(gè)選項(xiàng)的意思。A立馬轉(zhuǎn)向在線報(bào)紙。B珍惜你手中的印刷報(bào)紙。C永遠(yuǎn)保持你報(bào)紙?zhí)幱诹餍袝r(shí)尚的地位。D把你的印刷報(bào)紙做成一個(gè)奢侈品。通過全文大意的泛讀，我們可以看到，全文以紙媒的衰落作為話題的焦點(diǎn)，中心圍繞Peretti對(duì)The New York Times的擔(dān)憂提出一系列觀點(diǎn)展開，其主要內(nèi)容在于在在線報(bào)紙擠占紙媒市場(chǎng)時(shí)，各報(bào)刊和雜志的出版方應(yīng)當(dāng)做何種選擇。從四個(gè)選項(xiàng)來看我們不難看出，B所針對(duì)的立場(chǎng)是讀者，其余三者針對(duì)的是紙媒出版商。而其中A是Peretti觀點(diǎn)中所反對(duì)的觀點(diǎn)，C在文中根本就沒有出現(xiàn)過。而Peretti提出的建議里面，保持一定數(shù)量的紙媒印刷，讓那些忠實(shí)的顧客可以珍惜印刷版的新聞報(bào)紙，是一種應(yīng)對(duì)在線報(bào)紙給紙媒帶來危機(jī)的好方法。
第三步，排除。綜合第二步的定位，很容易排除ABC，正確答案D。
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